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What is a manufacturers’ agent? What to expect from outsourced sales people? Advantages and disadvantages of the manufacturers’ rep.

Anatomy of a Manufacturer's Agent

Al Brosseau, identifies, develops and supports distribution networks made up of agents, distributors, wholesalers, etc. for manufacturers of construction materials, architectural products, lighting systems, material handling and security products and electronics in Canada and the USA.

Some of our clients have difficulty grasping the fundamental role of an agent. They make unrealistic demands, do not realize that they have to get involved or do not provide the agent with the proper support. This anatomy has been prepared to help them better understand the fundamental role of a commissioned agent and his modus operandi. All comments are welcomed and all will be answered.

Putting A Dent In The U.S. Market

Talk about going the extra mile for your principal. Follow this story of how a Canadian manufacturers' representative firm did all it could to help one of its manufacturers get their marketing efforts off and running in the United States.

Carrying The Rep's Message

Understanding the rep's role gets a manufacturer's marketing plan in the air.